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Commerce Chain Optimization

Stop managing inventory in spreadsheets.
Start running it like a system.

Better Data is the commerce operations platform for brands that sell everywhere and ship from anywhere. Forecast demand, allocate inventory by channel, and act on problems before they cost you sales—or cash.

The spreadsheet era is over

You're selling on your site, Amazon, retail partners, maybe wholesale. You're shipping from multiple warehouses, maybe a 3PL. Every week it's the same questions:

  • ?Where should this inventory go?
  • ?Are we going to stock out on our best sellers?
  • ?Why do we have six months of that SKU sitting in the wrong DC?

“You've been answering these questions with spreadsheets, gut instinct, and Slack threads. It works—until it doesn't.”

Stockouts kill revenue.
Overstock kills cash.
And the fire drills never stop.

One system for forecasting, allocation, and action

Better Data replaces the patchwork. Demand forecasting, channel allocation rules, inventory visibility, and operational workflows—all in one place.

No more reconciling tabs

Know exactly what's actually available without five tabs.

No more guessing priority

Let policies handle which channel gets the stock.

No more reacting to stockouts

Identify risks weeks before they hit your sales.

Pillar 1: Forecast Demand

Know what's coming—at every location, for every product

  • Automatic model selection picks the best approach per SKU
  • Cold start forecasting for new products using category curves
  • Accuracy dashboards show MAPE, bias, and drift tracking
  • Location-level forecasts by warehouse, not just aggregate

No PhD required. The system picks the right model and tells you when it's wrong.

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Pillar 2: Allocate by Policy

Your rules, enforced automatically

  • Channel priority tiers: DTC, Marketplace, Wholesale
  • Preemption rules: high-priority pull from lower-tier
  • Minimum ATP thresholds: protect high-margin channels
  • Allocation weights: split inventory the way your business works

Stop relitigating allocation decisions every week. Set the policy once, let the system enforce it.

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Pillar 3: See What's Available

Inventory visibility that accounts for reality

  • ATP (Available to Promise) reflects reservations and inbound
  • Channel and location-aware availability
  • Snapshot history: track availability changes over time

"What do we have?" finally has a real answer.

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Pillar 4: Act Before It's a Problem

Alerts and recommendations—not just dashboards

  • Stockout risk detection before you're out
  • Forecast deviation alerts when actuals diverge from plan
  • AI-generated transfer recommendations between nodes
  • Audit trails for every decision and change

The system tells you what's wrong and what to do about it. You decide whether to act.

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Roadmap Transparency

We ship fast. Here's what's coming.

“We're building in the open. These features are in active development.”

Promotion & Event-Aware

Wire marketing calendars directly into demand models.

Scenario Planning

Compare baseline forecasts against what-if scenarios.

Wholesale Bookings

Use committed orders as high-fidelity demand signals.

Push Alerts

Warnings delivered to email, Slack, or webhook.

One-Click Transfers

Execute moves directly from recommendations.

Want to shape the roadmap?

Talk to us

Built for operators, not analysts

Head of Ops / COO

Firefighting stops here.

You need to know inventory is in the right place without building dashboards every quarter. Better Data gives you the system—forecasts, rules, alerts—so your team stops firefighting.

Inventory Planner

Bye bye, spreadsheets.

You're the one in the spreadsheets today. Better Data replaces the manual work: demand planning, allocation math, reorder calculations. You stay in control, but the busywork goes away.

RevOps / Data / Engineering

Clean data, modern infra.

You want APIs and a platform that doesn't create integration headaches. Better Data is built on Next.js, Prisma, and PlanetScale with audit trails baked in.

Why Better Data

FeatureMost ToolsBetter Data
Dashboards vs recommendationsDashboards showing the problem
Alerts & recommendations on what to do
Forecast GranularityCompany-wide forecasts
Location-level accuracy tracking
Allocation MethodManual channel allocation
Policy engine with tiers & preemption
Inventory StatePoint-in-time counts
ATP with reservations & snapshots
ExplainabilityBlack-box AI
Explainable models with audit trails

Trusted by brands who ship

“We went from weekly allocation meetings to a policy that just runs. Stockouts dropped 40% in the first quarter.”
Head of Supply ChainPremium Retail Brand

Ready to replace
the spreadsheets?

See how Better Data works for your business. We'll walk through your channels, your inventory setup, and show you exactly what the platform can do today.

30-min setup
Integrates with Shopify/NetSuite
Free accuracy audit
SOC 2 Type II
Blockchain Traceability
Multi-tenant Enterprise
API-first Architecture