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Commerce Chain Optimization

Run supply and demand as governed loops.

Stop managing inventory in spreadsheets. Start running it as a system.

Better Data is the hosted platform for forecasting, allocation, execution, and governance across your commerce operations.

The spreadsheet era is over

You're selling on your site, Amazon, retail partners, maybe wholesale. You're shipping from multiple warehouses, maybe a 3PL. Every week it's the same questions:

  • ?Where should this inventory go?
  • ?Are we going to stock out on our best sellers?
  • ?Why do we have six months of that SKU sitting in the wrong DC?

“You've been answering these questions with spreadsheets, disconnected tools, and manual workflows. It works—until it doesn't.”

Stockouts kill revenue.
Overstock kills cash.
And the fire drills never stop.

One system for forecasting, allocation, and action

Commerce Chain Optimization replaces the patchwork. Forecast demand, allocate inventory, execute operations, and govern outcomes — all in one system.

No more reconciling tabs

Know exactly what's actually available without five tabs.

No more guessing priority

Let policies handle which channel gets the stock.

No more reacting to stockouts

Identify risks weeks before they hit your sales.

How it works

How Commerce Chain Optimization works

Better Data runs your operations as governed loops.

Sense

Forecast demand and detect signals

Unify operational and channel signals so planning starts from what is actually happening.

Decide

Apply policies and allocation rules

Encode how inventory should move before anyone reopens a spreadsheet.

Execute

Move inventory, fulfill orders, trigger actions

Turn decisions into work—transfers, POs, allocations—without losing context.

Govern

Track outcomes, enforce controls, audit decisions

Evidence and controls stay attached, so operations stay explainable and compliant.

Improve

Learn from results and refine policies

Close the loop: measure accuracy, drift, and performance so policies get sharper over time.

Sense

Know what's coming—at every location, for every product

  • Automatic model selection picks the best approach per SKU
  • Cold start forecasting for new products using category curves
  • Accuracy dashboards show MAPE, bias, and drift tracking
  • Location-level forecasts by warehouse, not just aggregate

No PhD required. The system picks the right model and tells you when it's wrong.

[ sense_pVisual ]
Decide

Your rules, enforced automatically

  • Channel priority tiers: DTC, Marketplace, Wholesale
  • Preemption rules: high-priority pull from lower-tier
  • Minimum ATP thresholds: protect high-margin channels
  • Allocation weights: split inventory the way your business works

Stop relitigating allocation decisions every week. Set the policy once, let the system enforce it.

[ decide_pVisual ]
Execute

Inventory visibility that accounts for reality

  • ATP (Available to Promise) reflects reservations and inbound
  • Channel and location-aware availability
  • Snapshot history: track availability changes over time

"What do we have?" finally has a real answer.

[ execute_pVisual ]
Govern

Alerts and recommendations—not just dashboards

  • Stockout risk detection before you're out
  • Forecast deviation alerts when actuals diverge from plan
  • AI-generated transfer recommendations between nodes
  • Audit trails for every decision and change

The system tells you what's wrong and what to do about it. You decide whether to act.

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Roadmap Transparency

We ship fast. Here's what's coming.

“We're building in the open. These features are in active development.”

Promotion & Event-Aware

Wire marketing calendars directly into demand models.

Scenario Planning

Compare baseline forecasts against what-if scenarios.

Wholesale Bookings

Use committed orders as high-fidelity demand signals.

Push Alerts

Warnings delivered to email, Slack, or webhook.

One-Click Transfers

Execute moves directly from recommendations.

Want to shape the roadmap?

Talk to us

Built for operators, not analysts

Head of Ops / COO

Firefighting stops here.

You need to know inventory is in the right place without building dashboards every quarter. Better Data gives you the system—forecasts, rules, alerts—so your team stops firefighting.

Inventory Planner

Bye bye, spreadsheets.

You're the one in the spreadsheets today. Better Data replaces the manual work: demand planning, allocation math, reorder calculations. You stay in control, but the busywork goes away.

RevOps / Data / Engineering

Clean data, modern infrastructure.

You need a platform that integrates cleanly, exposes APIs, and keeps your data consistent across systems.

Better Data is API-first, audit-ready, and designed to fit into modern commerce stacks without adding operational overhead.

Built on modern infrastructure (Next.js, Prisma, PlanetScale).

Commerce Chain Optimization on open infrastructure

Commerce Chain Optimization is the hosted product. It runs on Loop Engine and Commerce Gateway — the open infrastructure layers you can use independently or together.

Commerce Chain Optimization

Policies, approvals, audit trails, and channel execution in one hosted workspace—not a loose bundle of tools you wire together yourself.

Explore Commerce Chain Optimization →

Open infrastructure

Loop Engine

Governed execution for agents and operations: finite states, guard policies, and immutable audit trails. Apache-2.0, patent-safe.

Loop Engine overview →loopengine.io — project site →

Open infrastructure

Commerce Gateway

One tool schema for every LLM and commerce platform. Self-host or use Better Data hosted. MIT licensed.

Commerce Gateway overview →commercegateway.io — project site →

Signal Tags, Commerce Chain OSS, and the full project directory—run independently or alongside CCO.

Open source hub →

Why Better Data

FeatureMost ToolsBetter Data
Dashboards vs recommendationsDashboards showing the problem
Alerts & recommendations on what to do
Forecast GranularityCompany-wide forecasts
Location-level accuracy tracking
Allocation MethodManual channel allocation
Policy engine with tiers & preemption
Inventory StatePoint-in-time counts
ATP with reservations & snapshots
ExplainabilityBlack-box AI
Explainable models with audit trails

Trusted by brands who ship

“We went from weekly allocation meetings to a policy that just runs. Stockouts dropped 40% in the first quarter.”
Head of Supply ChainPremium Retail Brand

Ready to run your operations
as a system?

See how Better Data works for your business. We'll walk through your channels, your inventory setup, and show you exactly what the platform can do today.

30-min setup
Integrates with Shopify/NetSuite
Free accuracy audit
SOC 2 Type II
Audit-ready workflows
Multi-tenant Enterprise
API-first Architecture